Bart & Wendy Morris of Oxbow Cattle Co talk going grass-fed, direct marketing, and being married to your ranching partner

With the ongoing pandemic, small and midsize farmers have been looking for new and creative ways to get their products into consumers' hands. For Bart and Wendy Morris of Missoula-based Oxbow Cattle Company, that question was already on their minds many years ago.

The duo constructed a store on their ranch property called the F2M, or farm to market store, that operates entirely based on the honor system. The Morris’ restock the freezers and let shoppers peruse, pick, and pay all on their own. The system may make some farmers weary for potential theft, but so far the F2M has been nothing but a benefit.

 

We discuss their backgrounds, advice to farmers getting started, what they wish more farmers knew, and more! Be sure to keep up with Bart & Wendy on Instagram where they share daily scenes from ranchlife, usually on horseback. And if you’re ever near Missoula make sure to put the F2M on your agenda.