Happy Hollow Beef on Converting a Legacy Ranch to a Grass-Finished Beef Program

In this episode of Sustainable Dish, we chat with Brandon Howley of Happy Hollow Beef, a multi-generation ranch in East Texas outside of Dallas. The founder of Happy Hollow is Chuck Howley, an NFL star who is heralded by many as one of the greatest linebackers in Dallas Cowboys history. After serving in the military, Brandon returned to the family ranch.

 

One of Brandon’s first goals for the family ranch was to explore grass-finished beef and direct marketing to local consumers. Although transitioning to grass-finished beef may seem like a matter of simply changing what the cattle eat, it can be a far more complex process.